Since September of that year our founder, the late Mr. George B. Long, borrowed $500 to start his own business, J. Strickland & Co. has operated on the policy "To give value for money and to make a product for less."
White Rose Petroleum Jelly and Royal Crown Hair Dressing were among the first products Mr. Long sold. Over the past 74 years several products lines have been added, including Blue Magic, Magnificent, Nadinola, etc.
Today J. Strickland & Co. boasts the most complete line of ethnic hair care, cosmetics and skin care products sold worldwide.
That's a long way for a company that started with $500. And it's all due to that mindset instilled by Mr. Long: Impeccable business relations, and fine quality products for less!
At J. Strickland & Co. we're proud of our history, but we haven't lost sight of the road that lies ahead. The best is yet to come.